Internship Web Design and Social Media Internship Brooklyn Bridge to Cambodia, Inc.

Thank you for your interest in helping Brooklyn Bridge to Cambodia,Inc. (BB2C), a 501(3)(c) Non-Profit. Your help, no matter what form or capacity, will go far in changing many lives. This internship is an opportunity to experience international development from the beginning stages of our unique pump project.

Our organization is currently transitioning from an early stage non-profit and entering a period of growth as we continue to build scale. The first phase of our organization was used to establish a strong platform– through a dedicated staff, establish validation for BB2C’s mission through grassroots demand for the pumps, foster strong connections with academia and increase exposure to the social venture capital community. As we enter our next phase, the priorities are: 1. To spread the word about BB2C and its mission 2. To connect with volunteers, supporters and potential donors 3. To grow and strengthen the BB2C brand We believe that our ability to leverage the online, mobile and social media channels to increase BB2C’s footprint amongst supporters and potential donors will have a major impact on our growth trajectory in the short-term. In this context, we would greatly appreciate assistance in website design and development for BB2C. We currently require a redesign of our existing website to incorporate modern elements of web design and to allow our staff to easily manage content on the site. Social media integration (Facebook, Twitter) and Facebook pages or blogs to communicate content would also be extremely beneficial in increasing our online presence. It is also important for BB2C to understand its supporter base, develop a “donor-friendly” user experience and communicate often through newsletters, blogs and website content.

Our current online presence is sub-optimal – in terms of underlying technology, branding, ease of use/navigation and content management. As we enter the next phase of our growth, it is vital to communicate BB2C’s mission and brand to leverage the scale and reach of social media and the web. We need to build cause awareness, connect with new supporters, cultivate supporter relationships, and build a private space on the web for our community to strengthen engagement. We also envision the website as a crucial channel to display our progress to our supporters and the world at large. The web/ social media can also be a great source of incremental revenue – for example, accepting donations through Facebook or providing an attractive platform for showcasing our work on innovative low-cost pump designs to win future grants. As we scale our manufacturing base and extend our reach on the ground in Cambodia, an effective web presence can have a material impact on our efforts. A website also allows BB2C to collect valuable data on its supporters – for example, being able to extract basic analytics on our supporter demographics or gathering insights on the effectiveness of marketing campaigns can be a huge boost for future success.

We anticipate needing assistance in the following areas: ■ Working with BB2C to create the web site organizational structure ■ Website build (either in HTML with style sheets, and/or by employing the WordPress platform) ■ Testing the site to confirm that it is cross-browser friendly with the popular versions ■ Helping select an appropriate web host service provider ■ Training staff to use the site and update content ■ Search Engine Optimization ■ Creating a Facebook fan page ■ Donor friendly payments integration (online and Facebook APIs) ■ Looking into BB2C’s current online branding and ensuring consistency across our communication channels (email, online, social media)

Potential applications as add-ons: 1. Newsletter emailer 2. Google analytics integration to track website and visitor metrics 3. Ability to track metrics to measure engagement: ■ Number of New Supporters ■ Engagement of New Supporters – i.e., we need to treat future Facebook page fans as a separate segment and compare their response rates to the response rates from other supporter groups in BB2C’s list ■ Supporter Demographics: Get activity, as well as demographic, data about BB2C fans. We can then take that data and figure out which content is making the greatest impact with supporters ■ Example – engage BB2C Facebook fans by cross-posting blog content, as well as sharing pictures and videos on a regular basis; all of these have the potential to start conversations ■ Regularly participate in the various conversations happening on BB2C fan page

We anticipate the following deliverables at project completion: 1. Fully functional website with integrated twitter feeds or blog content 2. Content Management System to allow BB2C staff to post or generate new content 3. Community outreach tools – integration of blogs, email newsletter, videos, etc. 4. Integration with social media – Facebook, Twitter feeds, LinkedIn 5. Facebook fan page with payment acceptance capability 6. Analytics capabilities (Google analytics) 7. Training session / documentation for BB2C staff to be self-sufficient in posting new content 8. Site source code and relevant documentation, advice on web hosting and recommendations/process for site maintenance

Position Title: Web Design and Social Media Internship Brooklyn Bridge to Cambodia, Inc.

This is an unpaid internship.

Background: Brooklyn Bridge to Cambodia (BB2C) is a U.S. (501)(c)(3) Non-Profit with the mission of restoring and strengthening local communities by developing small business projects for rural Cambodian villagers. Our efforts focus on small-scale technologies for accessing water for irrigation as a means for farmers to escape poverty. This work grew from our initial efforts to assist one family in Cambodia — the birth family of our founder’s adopted son. We helped the family with education and housing, but perhaps most important was our support of the start of a family business. We believe entrepreneurship is a model for positive, sustainable change. BB2C moved from the assistance of this single family and began to study potential resources for rural villages. BB2C believes efficient access to water is key to the rural poor’s ability to generate income and escape poverty. KickStart International, a not-for-profit organization based in Kenya, has been using irrigation pumps with great results in Kenya, Tanzania, Mali and Burkina Faso. After studying their model, BB2C decided to bring a similar model to rural Cambodia. Using pumps for irrigation will allow people to move from subsistence farming to commercial agriculture. We currently sell irrigation pumps to farmers through our supplier KickStart. The process, however, of shipping and importing the irrigation pumps makes the Kickstart pump too expensive for the farmers who would most benefit from it. BB2C’s recent efforts have been directed at facilitating the design and production of irrigation pumps in Cambodia, by Cambodians. To assist our Cambodian engineers we have partnered with the University of Illinois engineers to develop a pump that can be manufactured in Cambodia and sold at a lower price. We have begun the process of field testing the BB2C pump prototype.

For more detailed information on BB2C please see our web site at http://www.bb2c.org.